The Big-Ass Conceptual Leap Explained

I was so intrigued by the Streits matzo ad I showed a few posts back that I wrote to the company Friday and asked about it. A kind fellow on the Streits payroll wrote back today:

"The 'ad' was really a satire done by Heeb magazine without our knowledge. We got so much positive e-mail that we paid to have it run again. While we wouldn't use it as a mainstream campaign, the readers of Heeb appreciate it."

Hmm. The readers of Heeb appreciate it. While part of me welcomes this demystification, I am bitterly disappointed to learn that there will be no further ads in the campaign. I was looking forward to an exploitation of the kishkas-chitlins connection, as well as a knowing riff on the virtues of fortified wine.